Open Media
Liverpool
Product
Funding use
Sector
Amount
Fund
Summary
The Solution
River Capital provided significant six-figure funding support at two critical points in OPEN Media’s journey utilising both mezzanine funding and flexible growth fund, enabling the Liverpool-based company to expand strategically and build its capabilities across the UK.
The Results
Since 2015, OPEN Media has grown exponentially to become a major player in the UK OOH market:
- Expanded to four networks across 12 UK cities
- Achieved 61% year-on-year revenue growth by end of 2022
- Became the first outdoor media owner in Europe to receive BCorp certification
- Now delivers over 10 million campaign impacts across its extensive network
- Grown team to 23 employees with offices in Liverpool, Manchester and London
- Secured major campaigns with brands including Nike, Liverpool FC, and JD Sports
- Plans to add 20+ new sites across the UK in the next 12-18 months.
“Working with River Capital to secure funding support at two crucial ‘step off’ points has been game-changing for OPEN Media and enabled us to reach a unique growth position within the early stages of a business journey. Trust is a big factor for me, and finding good people who understand – and are excited by – your plan is crucial.”
Mike Smith, CEO and Founder, OPEN Media
