News: Trigify.io acquired by HubSpot
River Capital invested in the ai-driven sales-tech business in 2024, backing founders Max Mitcham and Hugo Millington-Drake alongside Haatch Ventures with an equity cheque from fund:AI.
Trigify helps sales teams make better go-to-market decisions by combining real-time intent data, sales triggers and intelligent automation.
The exit returns c.3.5x money and an IRR of almost 90%, to be reinvested into future Liverpool City Region businesses.
Well done to Max, Hugo and the whole Trigify team.
ENDS