The Chorley-based business, founded and led by Rebecca McGregor, offers a unique mobile pamper and party experience for primary school-aged children, bringing professionally themed parties, mini makeovers, hair styling, dance floors and entertainment directly to families’ doorsteps.

The business currently operates a Pamper Bus and a Party Bus and has built a loyal following of over 60,000 Facebook followers and 5,000 Instagram followers on each of its platforms.

The latest investment represents a continuation of the existing relationship between River Capital and Kidz Pamper Bus, following initial NPIF II – River Capital & GC Business Finance Smaller Loans funding provided in March 2025.

With the business demonstrating strong revenue growth, the new funding will be used to purchase and convert an additional commercial vehicle into a mobile pamper experience, as well as carry out a planned refurbishment of the existing Pamper Bus and invest in an upgraded booking system, CRM platform and website.

The expansion is driven by growing demand that the current fleet cannot fully accommodate, with 168bookings already made in 2026 at the time of investment.

The addition of a smaller, Luton-style van conversion will allow the business to reach more residential locations, reduce operational costs and open up new market segments and broaden the Kidz Pamper Bus offering while retaining its core experience.

The investment is expected to create five part-time jobs, supporting local employment in the Chorley area.

Kidz Pamper Bus also works in partnership with the charity High Five, which supports children with additional needs, and provides complimentary visits to Derian House Children’s Hospice, demonstrating a genuine commitment to community benefit alongside commercial growth.

Rebecca McGregor, Founder and Director, Kidz Pamper Bus Ltd said:

“We really do appreciate the care and consideration that River Capital has shown throughout this process. The support we have received has allowed us to grow in a way that feels right for the business and for the families we work with. This next step means we can meet the demand we’re seeing and continue to create unforgettable experiences for children across the region.”

Jonathan Nelson, Investment Manager, River Capital added:

“Kidz Pamper Bus is a brilliant example of what NPIF II funding is designed to support. A founder-led business with a proven model, genuine demand and clear ambition.  Rebecca has built something really special, and the numbers back it up. This follow-on investment is a reflection of the strong relationship we have developed and our confidence in the continued growth of the business. We look forward to supporting the next chapter.”

Sue Barnard, Senior Investment Manager at the British Business Bank, said: “It’s fantastic to see NPIF II continuing to support Kidz Pamper Bus as it grows, demonstrating how the fund backs businesses throughout their journey. As a community-led business, Kidz Pamper Bus is creating jobs and giving back through its local partnerships and charitable work. This follow-on investment will help it build on that impact while expanding to meet growing demand.”

The £660m Northern Powerhouse Investment Fund II (NPIFII) covers the entire North of England and provides loans from £25k to £2m and equity investment up to £5m to help a range of small and medium sized businesses to start up, scale up or stay ahead.

The purpose of the Northern Powerhouse Investment Fund II is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the North of England. The Northern Powerhouse Investment Fund II will increase the supply and diversity of early-stage finance for the North’s smaller businesses, providing funds to firms that might otherwise not receive investment and help to break down barriers in access to finance. 

ENDS