The investment, made through the North West Business Growth Loan Fund, has enabled the established independent estate agency to replicate its successful model in one of Liverpool’s most active residential property markets.

Founded in 2011, Marshall Property has grown to operate two established branches — on Smithdown Road in Allerton and Rodney Street in Liverpool city centre — offering residential sales and lettings, commercial property services, block management, and maintenance.

With over 15 years in the Liverpool property market, Marshall Property has built its reputation on service-led values and a local-first approach.

The new Crosby branch — the business’s third location — draws on the same systems, branding, and operational infrastructure already proven across its two existing sites, serving a catchment area taking in Blundellsands, Waterloo, Brighton-le-Sands, Maghull, Southport, and Ormskirk.

The investment has covered fit-out costs of the new Crosby premises, pre-opening marketing, and working capital during the ramp-up period. The business, led by director Sean Marshall and supported by co-director and founder Paul Marshall, currently employs 14 people and expects to create six further jobs as part of the expansion.

Sean Marshall, Director, Marshall Property

“Crosby is a natural next step for us. We already have clients and properties in the area, and the local market — strong family housing stock, consistent rental demand, excellent transport links — is very well suited to what Marshall Property does. We looked at various funding options and River Capital’s structure gave us exactly what we needed: a straightforward loan we can plan and budget around. We’re looking forward now the new branch is open and already feel we’re becoming part of the Crosby community.”

Jim Moore, Investment Manager, River Capital

“Marshall Property is a well-run, established business with genuine expertise in the Liverpool property market. Sean and Paul Marshall know this sector inside out, and they’ve chosen Crosby carefully — it’s a location with real demand and a clear gap for the kind of premium, service-focused agency they’ve built. This is a straightforward growth loan backing a business that has already proven its model, and we’re pleased to be supporting the next chapter.”

The investment is the latest from the North West Business Growth Loan Fund, which provides flexible debt finance to SMEs across the North West. River Capital manages the fund as part of its broader portfolio of growth finance solutions for North West businesses.

ENDS