Cookies
Our aim is to provide you with the highest standards of service, but we appreciate that sometimes, unfortunately, things can go wrong.
1. Introduction
River Capital uses cookies on our website. This Cookies Policy explains what cookies are, how we use them, the categories we use, how third parties may use cookies via our site, and your choices regarding cookies.
2. What are cookies?
Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide information to the site owners.
Cookies can be first-party (set by our site) or third-party (set by external services). They may be session cookies (deleted when you close your browser) or persistent cookies (stay for a set duration).
3. Why we use cookies
We use cookies for various purposes, including:
Strictly Necessary / Essential: to enable core site functionality (e.g. page navigation, secure areas).
Performance & Analytics: to understand how visitors engage with our website (e.g. Google Analytics, heatmaps).
Functional / Preference: to remember user preferences (e.g. language, font size).
Marketing & Advertising: to deliver relevant ads or retargeting, measure ad campaign performance.
Security & Fraud Prevention: to detect potential security threats or fraudulent behavior.
4. Cookie categories, examples & durations
| Category | Purpose / Description | Example Cookies | Typical Duration |
|---|---|---|---|
| Strictly Necessary | Always active — essential for site operation | e.g. session ID, load balancing | Session or short-term persistent |
| Performance / Analytics | Collect anonymous statistics on usage & site performance | e.g. _ga, _gid (Google Analytics) | 2 years, 24 hours, etc. |
| Functional / Preference | Remember your choices or settings | e.g. language, UI preferences | 6 months, 1 year, etc. |
| Marketing / Advertising | Tailor ads, retargeting, track campaign effectiveness | e.g. _fbp, _gcl_au, advertising network cookies | 90 days, 6 months, etc. |
5. Third-party cookies
Some cookies are set by third parties (e.g. analytics platforms, social media plugins, ad networks). These parties may combine the data with other information.
We do not control these cookies fully, so please consult the third parties’ policies for more details.
6. Your choices & how to control cookies
You can control or delete cookies via browser settings. You can also manage preferences via the “Manage Preferences” panel in our banner.
Keep in mind: blocking or deleting essential cookies may impair site functionality.
7. Changes to this policy
We may update this Cookies Policy occasionally. We will notify changes via posting the revised policy on this page with a “Last updated” date.
8. Contact us
If you have questions or concerns about our use of cookies, please contact us at:
River Capital
Email: info@rivercapitaluk.com River Capital
Address: Suite 6C, The Plaza, 100 Old Hall Street, Liverpool L3 9QJ River Capital
Alternatively, see our Privacy Policy or “Contact Us” page.