Empowered Fit
Liverpool
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Summary
An existing client, Empowered Fit approached River Capital for a further £250,000 to support their expansion and to open its second location in the heart of Liverpool City Centre.
Since its establishment in 2017, EmpoweredFit has built a loyal community of nearly 3,000 members at its 22,000 square foot Wirral facility and has demonstrated remarkable resilience and member loyalty, with over 600 members voluntarily continuing to pay subscriptions during COVID-19 lockdowns when the gym was closed.
The new site will be one of the few gyms in Liverpool City Centre with dedicated parking and is strategically located close to major access roads, student accommodation with the business expected to create six new full-time positions, with additional self-employed opportunities for personal trainers.
Founders Chris Ellerby-Hemmings and Thea Holden have built the business on core values of community, support, and personal growth, creating a welcoming environment that addresses both physical and mental wellbeing with the company continuing to position itself at the forefront of fitness trends, including becoming an official Hyrox affiliate in 2023.
“We’ve spent the last two years identifying the perfect location for our second site, and we’re incredibly excited about bringing the EmpoweredFit community experience to Liverpool City Centre. The demand from our existing members who work or live in Liverpool has been overwhelming and this expansion allows us to serve those members while creating capacity at our Wirral site. River Capital has supported us throughout our journey, and we’re grateful for their continued backing as we take this next step in our growth.”
Chris Ellerby-Hemmings, Co-Founder of EmpoweredFit
