River Capital fund:AI Investment Director David Walters and Trigify.io Founder Max Mitcham
Press Release:
River Capital have completed an equity co-investment into Cardiff based SalesTech business Trigify.io, participating in a round that is up to £1m alongside Haatch Ventures.
Founded by Max Mitcham and Hugo Millington-Drake in 2023, Trigify uses AI and deep data analytics to help sales operations to target the very best sales prospects.
By seeking out signals across digital platforms, news feeds and job boards, Trigify creates Triggers for sales leaders to prospect far more targeted leads.
Trigify have so far concentrated on tech sales and consultancy but are targeting wider sectors as they onboard more data sets and digital signals.
The founding team has been supplemented by CTO Morgan Parry who has been instrumental in building out the SaaS platform.
Trigify’s CEO Max Mitcham commented:
“We are delighted to have River Capital on board to support Trigify.IO’s journey. Since starting Trigify, it has been our mission to surround ourselves with people who can help make our journey a success.
River Capital have great connections in both the Data and Sales sectors, which will prove invaluable when it comes to improving our AI model for predicting buyer intent through signals.
River Capital’s fund:AI investment director David Walters commented:
“We were clear as soon as we met the team that they had built a platform that could transform the incredibly difficult outbound sales process using deep data sets and AI. Our go to market expert Martin Sutton diligenced this across his network and the message kept coming back that the Trigify platform could help sales teams get to prospects quickly with a high propensity to buy.
We also felt straight away that we were talking to a team who had a track record of success in the sales space. Max has had huge success across the UK and North America in VP Sales roles and has brought his Sales AI vision to life creating a superb operations team around him.
We are delighted to be investing in the team and platform and hope we can support Trigify through our AI, GTM and people networks.”
Legal counsel for River Capital was provided by Brabner’s partner Daniel Hayhurst and by Baljit Chohan of Harper James for Trigify.
ENDS