Trigify.IO
Cardiff
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Summary
Trigify.io is a Cardiff-based SalesTech business founded by Max Mitcham and Hugo Millington-Drake in 2023. The company uses AI and deep data analytics to help sales operations target the very best sales prospects by seeking out signals across digital platforms, news feeds, and job boards to create Triggers for sales leaders to prospect far more targeted leads. The founding team has been supplemented by CTO Morgan Parry, who has been instrumental in building out the SaaS platform.
River Capital completed an equity co-investment participating in a funding round of up to £1 million alongside Haatch Ventures. The investment reflects confidence in Trigify’s AI-powered approach to transforming the outbound sales process and the founding team’s proven track record in sales leadership roles.
“We are delighted to have River Capital on board to support Trigify.IO’s journey. Since starting Trigify, it has been our mission to surround ourselves with people who can help make our journey a success. River Capital have great connections in both the Data and Sales sectors, which will prove invaluable when it comes to improving our AI model for predicting buyer intent through signals.”
Max Mitcham, CEO – Trigify
