Velstar Ltd

Liverpool

Product

Debt

Funding use

Acquisition

Sector

IT/Shopify

Amount

Six Figures

Fund

North West Business Growth Loan Fund

Summary

Established in 2016, Velstar have been scaling direct-to-consumer brands ever since through smart, end-to-end E-commerce solutions that fuel persistent growth. They currently count AVON, Castore and French Connection as clients.

In October 2022, Velstar secured a £300,000 loan from the Business Growth Loan Fund. The loan, coupled with self-funding, allowed them to complete the acquisition of Chester-based marketing agency, We Influence, bolstering its service offering and driving further growth, particularly across the digital space. Since, the business has acquired further businesses and continued on its extensive growth journey.

“Both Velstar and We Influence have been active in the eCommerce space for years now. We had great admiration for one another’s work, and it was clear we shared similar ambitions, as well as the same people-focused approach. So it was an obvious decision to team up and combine our efforts.

This acquisition, made possible with support from the River Capital Business Growth Loan Fund, strengthened our offering within the Shopify ecosystem by deepening our marketing services to give our clients access to a team of digital growth experts at every stage of their eCommerce journey, all in one place.”

Dan Sheard – CEO Velstar

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