Nature of Funding :
Equity
Use of Funding :
Growth and Expansion
Sector :
Out of House Media
Amount :
Six-figures
Date of Investment :
2015
Location :
Liverpool
Fund :
Mezzanine
Summary
Liverpool City-based Out of Home Media owner OPEN Media has grown exponentially, increasing its Out of Home (OOH) advertising estate to four networks across 12 UK cities since its inception in 2015 and with significant six-figure funding support from local fund manager River Capital.
By the end of 2022, the company had achieved 61% Year on Year revenue growth and received BCorp certification, making OPEN the first outdoor media owner in Europe to be accredited, showcasing the exceptional performance of the business.
OPEN now holds the ability to deliver 10,152,993 campaign impacts across its extensive network, including event day impacts of 362,000 alone at its standout site BOXPARK: London
As a result of this, OPEN has been entrusted with some of the country’s most recognisable campaigns, including the NIKE x Liverpool Football Club Homecoming Parade in 2022 and the first nationwide carbon-neutral campaign with sustainability-focused Sterling Bank utilising the OPEN network to convey responsible messaging in 2023.
Testimonial
If you’re seeking any funding or investment to launch your business OR to take it to the next level, you need to be 100% confident in your plan and be clear on your options. Be prepared to be challenged on your ‘why’, which will feel uncomfortable at times – particularly if or when things become challenging within your business, as was the case for many during COVID-19. Working with River Capital to secure funding support at 2 crucial ‘step off’ points, for OPEN Media, has been game-changing for us and enabled OPEN to reach a unique growth position within the early stages of a business journey.”
Mike Smith CEO OPEN Media UK