Nature of Funding :
Venture Capital (EIS)
Use of Funding :
Development Capital
Sector :
Sales Tech
Amount :
Six-Figures
Date of Investment :
August 2024
Location :
Cardiff
Fund :
fund:AI
Summary
In August 2024 River Capital made a six-figure fund:AI investment in to Cardiff based Sales Tech business Trigify.IO.
Founded by Max Mitcham and Hugo Millington-Drake in 2023, Trigify uses AI and deep data analytics to help sales operations to target the very best sales prospects.
By seeking out signals across digital platforms, news feeds and job boards, Trigify creates Triggers for sales leaders to prospect far more targeted leads.
Trigify have so far concentrated on tech sales and consultancy but are targeting wider sectors as they onboard more data sets and digital signals.
Testimonial
“We are delighted to have River Capital on board to support Trigify.IO’s journey. Since starting Trigify, it has been our mission to surround ourselves with people who can help make our journey a success.River Capital have great connections in both the Data and Sales sectors, which will prove invaluable when it comes to improving our AI model for predicting buyer intent through signals.
Max Mitcham CEO Trigify